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How to fight shrinkflation? Pay attention to unit prices at grocery stores

Boxes of cereal are displayed on a shelf at a Target store in July 2022 in San Rafael, Calif. Manufacturers are using "shrinkflation" techniques as costs to produce goods increase. Some are making the packaging smaller but charging the same prices as they were prior to the reduction in size.

Companies have waged a quiet revolution in package sizing that they use to squeeze more money out of us. But there’s a weapon to help consumers level the playing field: unit prices.

(Image credit: Justin Sullivan)

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