How are Labour and the Conservatives approaching their online campaign strategies? Jim Waterson reports
“In the past, you just needed to square the BBC, ITV and a handful of papers, and you controlled what people were reading about the election,” Jim Waterson, the Guardian’s political media editor, tells Helen Pidd.
But that doesn’t work in 2024. “You’ve got to go into different places, which is why you see Keir Starmer popping up with profiles in women’s magazines or going on podcasts to talk endlessly about football.”